The video shows an inflatable advertising figure of Masha from Masha and the Bear. It is standing on the sidewalk in front of a building. The figure is shaped like a can of condensed milk with a Masha head and arms. The can is blue and white and has the words "МОЛОКО с сахаром" (Milk with Sugar) written on it in Russian. There are two orange traffic cones on the ground next to the figure. A black car is parked on the left of the frame. A red and white crosswalk is visible in the foreground. The day is overcast.