The video shows a shelf display of "Blade Knight" and "Night Rider" LED backpacks, all priced at $100. Three different styles of these backpacks are displayed on the shelf above their boxes. The backpacks are shaped like helmets, with colored LED lights in the "eyes." The leftmost backpack has a carbon fiber pattern and red lights, the middle one is a smooth dark gray with blue lights, and the rightmost one is a matte dark gray with red lights. Above the backpacks, on the shelf above, are computer monitors and a desktop PC. The background is a typical store setting.