A tall, narrow-aisle forklift, painted gray and orange, operates in an exhibition hall. A woman sits in the driver's seat, while two men stand nearby looking at the forklift. A red cord with silver stanchions encloses the display area. The forklift raises a large cardboard box with "Zowell" printed on it, lifting it high in the air. The environment includes other exhibitor booths with tables, displays, and personnel. The hall is brightly lit by overhead lighting.