The video, shot from the perspective of a woman, shows a shop aisle with a display of colorful socks on racks. Above the racks, a shelf displays mannequin heads wearing hijabs in various colors. The woman filming greets the mannequin heads. A sign above the display reads "ЧУЛОЧНО-НОСОЧНЫЕ ИЗДЕЛИЯ," which translates to "Hosiery products." The store has fluorescent lighting and shelves stocked with various items can be seen in the background.