The camera captures a static, medium shot of the facade of a building. To the left, a storefront is marked with the "OZON" logo in blue letters. Advertisements with images of people wearing winter clothing are displayed on the windows. Adjacent to this, an open doorway leads into a shop labeled "MOLOKO" in red letters. Dominating the right side of the frame is a large inflatable red winter coat with a fur-trimmed hood. The word "RASPRODAZHA" (Russian for "SALE") is emblazoned in white letters on the chest of the coat. A vertical gray downspout runs along the wall behind the coat. A narrow strip of grass separates the building from the sidewalk. The overall lighting suggests it's daytime, although the sky is not visible.