In a brightly lit shopping mall, a group of approximately 12 women dressed in traditional folk costumes perform a coordinated dance in the open atrium area. The women are wearing white blouses, dark embroidered skirts, and red stockings. They move in unison, holding hands and stepping in a circle, their reflections visible in the glossy tiled floor. Above them, on a second-level balcony with a glass railing, a diverse group of spectators watches and records the performance, some using their phones. An “IQOS” advertisement is visible in the background. The atmosphere appears lively and celebratory.