An inflatable character resembling Masha from "Masha and the Bear" stands outside a store in Novi Sad, Serbia, at night. The character's body is designed to look like a can of condensed milk, with text clearly visible in Cyrillic. The text reads "сгущённое цельное МОЛОКО с сахаром" (condensed whole MILK with sugar), along with the brand "STEINHAUER" and the weight "397,0 г" (397.0 g). Masha has a smiling expression. In the background, a brightly lit sign for "MIX Market" is visible, along with a partial "Ma" from another sign. The character is placed on what appears to be a display platform, with a few steps leading up to it. The background behind the inflatable figure shows products displayed behind a glass window, indicating a storefront. The ambient lighting suggests it is dark outside, highlighting the illuminated signs and the inflatable figure. The inflatable gently sways.