A green and white hot air balloon emblazoned with the Heineken logo is being inflated on a sandy lot. The balloon has vertical stripes and a red fabric piece at the bottom. A cluster of people, mostly dressed in dark clothing and some in safety vests, are gathered at the base of the balloon, presumably working to inflate it. A man in a tan shirt and hat stands apart, observing. In the background, there's a billboard advertising "Illubirin," with the text "Unmatched View, Value Partner," and "MAY 3-5, 2024." A partially constructed building is also visible. The sky is overcast. The camera pulls back to reveal more of the balloon as it inflates. More individuals are standing around the perimeter.