The video shows a downward-moving escalator in what appears to be an airport or shopping mall. Above the escalator, a large digital advertisement display cycles through images: a Range Rover car parked near a body of water with a person standing nearby, followed by a colorful striped pattern, and then a design with geometric shapes. The brand JCDecaux is visible on the bottom of the screen. People can be seen walking in the background on the ground floor. The escalator is made of metal and has glass sides. Yellow lines are painted on the steps, presumably as safety indicators.