The video shows a group of young men dressed in red athletic gear attempting to pull a white Tesla Model 3 with a rope. The car has the words “VECTOR” and “FEDERAL ACADEMY OF LEADERSHIP” written on its side in Russian. The side of the car is decorated with red pixelated designs. Spectators watch and film the event on their phones. In the background, banners with Cyrillic script are visible. The event appears to be taking place outdoors on a paved area on a bright, sunny day. At one point, one of the pullers slips and falls to the ground.