A large, green hot air balloon adorned with the Heineken logo stands on a stretch of artificial green turf under an overcast sky. The balloon, prominently featuring the company's name in white and a red star, towers over a crowd of people who are milling around. In the background, a cityscape is visible, along with construction and other branded advertising. A person in a black shirt and dark pants walks along the edge of the green turf, positioned in the lower left corner of the frame. The sound of a propane burner is heard.