The camera pans across a display case filled with items for sale. On the left, a collectible toy bear in a red sports uniform is displayed in a rounded cubby with an orange backing and neon orange edging. To the right, a larger display case contains shirts and collectibles, including a white long-sleeved shirt hanging from a hanger. The shirt has the words "Tarasovka Borsch" and "Famous Bor-sch" printed on the back. Below the shirt are folded t-shirts in red and white, and a toy figure. The background behind the display case shows a room with people walking through it. Prices are displayed in front of each item in Russian Rubles.