A group of five people are standing in front of a large digital billboard displaying an advertisement. The billboard is predominantly pink with white text and numbers in Russian. The people include two women, a man with dreadlocks, and two children, a boy and a girl. The woman on the left is wearing a light jacket and brown pants with a black backpack. The boy next to her is wearing a blue tracksuit and a baseball cap. The girl in the middle is wearing a gray vest over a white shirt and gray pants. The woman on the right is wearing a beige jacket and brown sweatpants. The man with dreadlocks is holding a microphone and appears to be singing or speaking into it. There are other people walking in the background, and the area appears to be an outdoor public space with paving stones and grass. In the background, there is a modern building with glass windows. The overall lighting suggests it is daytime.