The video shows a close-up of a McDonald's advertisement for the McExtreme Rösti burger. The ad features the burger held in two hands, prominently displaying its various layers including a sesame seed bun, cheese, bacon, a rösti potato cake, a meat patty, and sauce. The advertisement is in French and includes text such as "McExtreme Rösti" and "Ça se mange au moins avec les deux mains," which translates to "It's eaten at least with both hands." In the background, there are blurred images of fries and a drink. The JCDecaux logo is visible at the top of the frame. A disclaimer is also present, advising people to avoid eating food that is too fatty, sugary, and salty.