The video shows three people cleaning the front of a store that appears to be named "Ярче" (Yarche) in Russian, which translates to "Brighter." One person, dressed in a blue jacket, black pants, and a cap, uses a long-handled squeegee to clean the sign and windows above the door. Another person is brushing the entrance, while a third person in a pink coat observes. The storefront is covered in white soapy foam. The building is multi-story and appears to be in an urban setting. There is a trash can next to the store entrance, and puddles of water on the ground.