A crowd of people stand behind a blue barrier with white “mediolanum banca” logos in repeating intervals on a city street on a clear day to watch what appears to be a cycling race. In the first shot, the person videoing is just behind the barrier, and their hand, holding a phone, is in the foreground of the video. The second shot shows a red Citroen SUV with branding related to the race drive by. Many in the crowd hold their phones up to take photos and videos of the procession. The Citroen is followed by other branded support vehicles and riders. In the background are buildings, trees, traffic lights, and a large sign for FAI on the side of a building. The third shot shows an additional building across the street from the crowd that has a red flag with “BORN TO DARE” printed vertically in white letters. The video ends with a shot of the FAI sign in the distance.