A young woman stands at a checkout counter inside what appears to be a store selling media, such as books, DVDs, or video games, evident from the densely packed shelves in the background. She is holding a smartphone in her right hand, attempting to make a contactless payment by positioning the phone over a payment terminal with an orange top. The phone's screen displays a payment interface. The woman, wearing a white top and a denim jacket, briefly looks at the camera and smiles. Her fingernails are painted pink. On the counter, a computer monitor, keyboard, mouse, and a bottle of hand sanitizer are visible. A voice can be heard at the beginning stating, "The collective memory David card." The event takes place indoors, likely during the day, in Yerevan, Armenia.