The video shows a Samsung advertising display at the State Hermitage Museum in Russia. The display is inset into a decorative archway. The display screen shows a moving image of a building interior with a complex network of beams and glass. Below the screen is a plaque with the words "the frame" and several icons. To the left is a tall black object and a digital sign stand. The interior is well-lit with a light yellow wall color. The display is surrounded by white decorative columns and trim. The camera pans slightly.