The video shows a person opening a New Balance shoebox. The box is gray and features the New Balance logo in silver. The person, wearing a blue and white striped shirt and jeans, lifts the lid of the box to reveal a pair of white New Balance sneakers wrapped in New Balance-branded tissue paper. The tissue paper is then removed to reveal the shoes in more detail. The box sits on a patterned rug with black and white designs. The flooring beneath the rug appears to be light-colored wood.