The video shows a shelf display in a store, filled with various hair care products. The top shelf features Alpecin shampoos for different hair types, like grey hair, dry hair, and for dandruff. The second shelf has Vichy Dercos products, including shampoos and oils. The third shelf displays Nature Spell products, including hair oils and shampoos. The bottom shelf shows Bouf products, which appear to be shampoos and conditioners. The shelves are well-stocked but some products seem to have sold more than others.