A young man is shown in an indoor setting, possibly a living room, in Burgas, Bulgaria. He is seated behind a blue poker table, which has several poker chips scattered across its surface. The video opens with a shot of the table, featuring a light blue/silver vape pen with "iqos" written on its side lying horizontally in the foreground. A hand is briefly visible near the top of the frame. The camera then pans up to reveal the young man, who has short dark hair and is wearing a dark t-shirt with a purple design. He looks calmly at the vape pen. The video concludes with a close-up as he brings the white tip of the vape pen to his lips and takes a puff. He appears relaxed throughout the clip.