The video shows a tall, inflatable advertising figure for "Chizhik" a grocery store. The figure is primarily yellow and black, with a smiling cartoon face and arms outstretched in a welcoming gesture. A yellow sign attached to the figure reads "ПРОДУКТЫ ПО УЛЁТНЫМ ЦЕНАМ" (PRODUCTS AT FLYING PRICES). The figure is standing on a sidewalk in front of a building, plugged into an electrical outlet for inflation. Several people walk past on the sidewalk in the background.