In a brightly lit department store, a group of six or seven women, dressed in similar black outfits, are performing a choreographed dance in the cosmetics section. They’re lined up near counters of brands like Estée Lauder, Chanel, and Benefit. A man in a khaki shirt, shorts, and a baseball cap stands facing them, recording with his phone. The camera pans around to reveal displays for Dior and MAC products, and other parts of the store visible in the background. The floor is a light, polished tile, and signage above advertises "Buy TODAY and pay in July."