In a brightly lit indoor space, a man in a black and white singlet and black shorts attempts a lift. He stands on a grey platform surrounded by yellow flooring. The barbell has red weight plates on each side. Three men stand as observers. A woman stands further back in the space. Behind the lifter is a banner with text and images of elk. After struggling to lift the barbell, he sets it back down on the platform. One of the observers approaches the barbell.