The video shows an inflatable advertisement for a lending service in Russia. The ad features an inflatable cartoon woman in a purple suit, holding a bag with the logo of the company. A blue bicycle with signs advertising loans up to 50,000 rubles is parked next to it. The ad is positioned next to a birch tree on a sidewalk in a residential area. The video then pans to show people walking and a person in a wheelchair moving along the sidewalk. The weather is sunny and the sky is blue.