The video starts with a first-person perspective selfie taken by a man with sunglasses and a light blue tank top at what looks like the beginning of a marathon. Other runners are standing behind him, preparing to start the race. The man turns the camera, showing a massive crowd of runners. Then, the camera turns to show the starting line of the "SBERPRIME KAZAN MARATHON" against a clear blue sky. People are milling around, looking towards the starting line.