A young boy in a blue hat, a white and yellow jacket, black pants, and multicolored sneakers pushes a small, red, child-sized shopping cart through a grocery store. He is accompanied by an adult holding a flag bearing the “Rimi” logo. The boy reaches for items on the shelves, looking at canned goods. Other shoppers are visible in the background, browsing produce and other items. The floor is tiled, and shelves are stocked with various food products. A sign indicating a 25% discount is visible on one of the shelves.