The video shows an inflatable figure of the character Masha from the cartoon "Masha and the Bear," advertising condensed milk. The figure is placed in front of a store called "MIX Markt." Masha's body is shaped like a can of condensed milk, with the label "МОЛОКО с сахаром" (milk with sugar) and the brand "Steinhauer" along with the weight "397g" clearly visible. Behind the inflatable figure is a window display featuring various alcoholic beverages, including wine and liquor bottles. The setting appears to be outdoors at dusk or night, with the store's signage illuminated. The camera angle is slightly low, looking up at the display. The figure stands on a set of concrete steps.