At night, a large, animated image of a purple rhinoceros is displayed on an LED screen that wraps around the corner of a modern building. The building has a Volvo sign prominently displayed, suggesting it might be a car dealership or showroom. The street-level facade is mostly glass, and people are walking by on the paved sidewalk. Some are standing or sitting on benches, observing the spectacle of the animated rhino. The sky above is dark, with lights from other buildings visible in the background. The animated rhinoceros appears to be emerging from a mountainous landscape, creating a 3D illusion that extends beyond the physical edges of the screen. The overall atmosphere is modern and urban, with the impressive LED display serving as a focal point.