A group of about fifteen women in sportswear and headscarves pose for a photo or video outside a J.CO Donuts & Coffee store. Most of the women are standing, some are crouching on the ground. A man, wearing a sleeveless denim vest that says “ZUMBA”, moves in front of the women and helps arrange the shot. The background is a gray tiled storefront with a large J.CO logo above. The light is muted. The women are interacting with each other and looking at the camera.