A white van, converted into a mobile advertising platform, is parked on the side of a road in what appears to be a developing country. The van has a multi-tiered scaffolding structure built on top of it. Banners advertising "Coco Crush," a snack product, are prominently displayed on the sides and top of the structure. Three men wearing matching shirts and hats are dancing on the top level of the van, likely to attract attention and promote the product. A set of makeshift metal stairs leads up to the top of the van. People are walking by on the sidewalk, some looking at the van. A yellow vehicle is visible in the background, along with some tents, suggesting a market or outdoor event. The sky is overcast.