The video shows a retail display of a Lego Star Wars toy set. The display features miniature models of an X-Wing fighter and a TIE fighter on a platform with a blue light-up section in the middle. Above the platform is clear plastic, with a phone or remote control also affixed. Text on the front of the display reads "The Galaxy Plays Back!", "Reacts to How You Move & Play!", and "Powered by Smart Play". There are two red buttons on the front of the display. The display sits on a shelf, and above it are boxes of other Lego Star Wars sets. The overall environment appears to be a toy store.