A person in a brown cow mascot costume stands on a sidewalk in an urban environment. The mascot holds a beverage with a straw in one hand and a gray shopping bag in the other. The costume features a pink belly with a graphic and text on it. Buildings line the street behind the mascot, along with parked cars and a crosswalk. Signage in Korean is visible on the buildings. A blue information stand stands on the sidewalk near the mascot. A hand holding a phone is visible on the right edge of the frame, seemingly taking a picture. The weather appears to be overcast.