A woman stands next to a large, inflatable advertisement on a city street. The advertisement is shaped like a can of condensed milk, with the cartoon character Masha from “Masha and the Bear” on top. The woman is posing for photos. She is wearing a short, blue, floral dress and white wedge sandals. The can is blue and white, with Russian text on it. The can’s brand name is STEINHAUER, and the weight is listed as 397g. The can’s arms are outstretched. There are two orange traffic cones on the pavement. In the background, there is a tall apartment building and a white van.