The video starts with a blue traditional dress displayed on a mannequin, then pans over to two young men standing in front of a banner. One man is wearing a bright pink vest with reflective strips over a white jacket and black pants. He is smiling with his hands in his pockets. The other man is wearing a black hooded sweatshirt and black pants, with his hands also in his pockets. The banner behind them has a yellow and pink background with Russian writing and a phone number. The setting appears to be an indoor event or trade show.