A man wearing a black shirt and glasses is pedaling a large four-wheeled bicycle with a lit-up canopy down a brick-paved pedestrian street at night. People are seated in the back of the bicycle. The bicycle has branding that includes the words "Kiko's Rides" and a phone number. There are buildings with open storefronts on either side of the street, and many people are walking on the sidewalks. The bicycle has blue and purple LED lights that illuminate the wheels, canopy, and undercarriage. A person's legs are visible in the front of the bicycle. The video is shot from a slightly low angle.