The video shows a large, curved digital display in what appears to be a shopping mall. The display features a cartoonish, gold-colored pendant depicting a stylized lion head. The pendant is adorned with what appear to be diamonds and a large, red gemstone in the lower portion. People walk past the display, which is situated at the corner of a store. The store's facade is marked by dark wood and vertical light strips. The lighting in the mall is bright. A person carries a Moncler sign in the background.