The video focuses on a promotional sign for a "Pickle Smoothie" made with Grillo's Pickles. The sign is green and features the text "NEW Pickle Smoothie" and the phrase "Made with GRILLO'S PICKLES". The sign also claims it has "No artificial colors, flavors, or preservatives", "Zero grams added sugar", and is "Enhanced hydration, packed with electrolytes". Below the text is a picture of a pile of Grillo's pickle spears and a clear plastic cup filled with a green smoothie, decorated with a red straw and a pickle slice garnish. The cup's label reads "Grillo's Pickles Smoothie King Pickle Smoothie" with a cartoon pickle character in a beach chair. The background is out of focus, and the sign is resting on a white speckled countertop. A knocking sound is audible throughout the video.