Jay-Z '96 & Forever event signage outside a London venue

The video opens with a low-angle, wide shot of a modern glass-fronted building, likely an event venue. A large digital screen on the building displays a graphic for "JAY-Z 30 '96 & FOREVER" with an image of two hands forming a heart shape. Below this text, "LIVE NATION" is visible. A crowd of people, diverse in age and gender, are gathered outside the building, some walking towards an entrance, others standing or looking at the screen. The lighting suggests it is late afternoon or early evening. The camera is positioned at eye level with the crowd. The overall impression is of anticipation for an event related to Jay-Z.