The video shows a close-up of a sign that reads "МАРКЕТ" in large white letters above a neon light display shaped like a snowflake. The sign and snowflake are mounted on a gray brick wall. The snowflake is constructed from white neon tubing with small white LED lights spaced along the length of each of its six arms. The lighting gives the snowflake a soft glow. The camera slowly zooms in on the snowflake. The overall scene is dimly lit.