A man with a buzz cut and a black collared shirt is shown in a close-up, selfie-style video. He is holding a small, orange and gray vape device to his mouth. The man inhales from the device, then exhales a plume of vapor and smiles briefly at the camera. His shirt has a partial logo visible that reads "SPECTRUM" with an abstract design. The background is an indoor setting with a white wall and a white ceiling featuring a rectangular light fixture. The man appears calm.