The video opens with a close-up on "L.O.V.E." (Libertà Odio Vendetta Eternità), a large white marble sculpture of a hand with the middle finger extended, by Maurizio Cattelan. The sculpture is mounted on a stone pedestal. Behind it is a large building covered with a protective facade that displays a printed image of the building's original architectural details, including windows, columns, and decorative elements. Scaffolding is visible at the top of this facade. As the video slowly zooms out, more of the street scene is revealed. Numerous parked vehicles line the street in front of the building, including a black van, a white Dacia Duster, a black SUV, another white van, and a white scooter. A black bicycle is also parked near a streetlight. On the left side of the street, another multi-story building with multiple windows is visible, with "Bavarian Motors" partially legible on its ground floor. The sky is blue with some white clouds, indicating a clear, sunny day. A license plate "CS 960EE" is partially visible on the white Dacia Duster. The scene depicts an urban setting, specifically in Milan, Italy, where the sculpture is famously located in Piazza Affari, in front of the Milan Stock Exchange.