The video shows the exterior of a clothing store called "UNITED COLORS OF BENETTON". Three mannequins are displayed in the shop window, dressed in colorful patterned pants and neutral-colored tops and jackets. The camera then pans to the right, revealing the store's entrance and another mannequin inside wearing a suit. The floor in front of the store has a blue pattern with yellow triangles. The video is shot from a street-level perspective, with the store's facade occupying most of the frame. The lighting is bright, suggesting it is daytime.