The image depicts an indoor exhibition space, identified as the DIOR Seongsu Concept Store in Seongdong-gu, Seoul, South Korea. A highly reflective, chrome-plated Formula 1 racing car model is centrally positioned, facing the viewer. It features black Pirelli P Zero tires with yellow branding visible on the sidewalls. The car is displayed on a light grey floor marked with two parallel green tape lines. To the left of the car, a large art installation composed of oversized, abstract forms resembling deflated sneakers in black, silver, white, and light blue hues occupies a significant area. Further back on the left, a group of approximately five individuals stands conversing. On the right side, a woman in a black and white top stands behind a large, low, red-orange sculptural counter. Beyond this counter, a silver, abstract sculpture with multiple fin-like elements is visible, along with an exterior view of urban buildings through large windows. The ceiling features recessed lighting and exposed track lighting. A wall section on the left is adorned with pleated light green curtains.

Seoul luxury district art installations

IMAGE

dori

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Mon, Mar 23, 2026, 04:23 AM

Seoul, South Korea

37.53800, 127.05900

Awe

Intrigue

Admiration

Innovation

Sophistication

Technical

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The image depicts an indoor exhibition space, identified as the DIOR Seongsu Concept Store in Seongdong-gu, Seoul, South Korea. A highly reflective, chrome-plated Formula 1 racing car model is centrally positioned, facing the viewer. It features black Pirelli P Zero tires with yellow branding visible on the sidewalls. The car is displayed on a light grey floor marked with two parallel green tape lines. To the left of the car, a large art installation composed of oversized, abstract forms resembling deflated sneakers in black, silver, white, and light blue hues occupies a significant area. Further back on the left, a group of approximately five individuals stands conversing. On the right side, a woman in a black and white top stands behind a large, low, red-orange sculptural counter. Beyond this counter, a silver, abstract sculpture with multiple fin-like elements is visible, along with an exterior view of urban buildings through large windows. The ceiling features recessed lighting and exposed track lighting. A wall section on the left is adorned with pleated light green curtains.