The video shows a JW Anderson shopping bag placed on a cream-colored chair. The bag is white with black lettering spelling out "JW ANDERSON". There is a small logo of a rabbit on the front of the bag. The bag is filled with light yellow tissue paper with a polka dot pattern. A dark blue ribbon with the JW Anderson logo is tied in a bow on the front of the bag. Through a window behind the chair, a red double-decker bus is visible driving down a street, suggesting an urban environment. The camera is positioned slightly above and to the right of the bag, focusing on the shopping bag. The lighting is natural and appears to be coming from the window.