The video pans across a nighttime view of Times Square, New York City. The prominent feature is a large digital billboard displaying the face of a Black man with the text "OG" and "WHATEVER IT TAKES TO WIN" in orange lettering. To the right, another billboard features the text "Ads That Work" in blue lettering. The street below is crowded with pedestrians and vehicles. Traffic lights are visible, with some showing green and others red. The overall atmosphere is that of a bustling urban environment at night.