A smartphone, identified as an "iPhone 17 Pro Max," is prominently displayed in a retail store setting in Sofia, Bulgaria. The phone lies horizontally on a white surface, its screen activated to show a stylized dark background with flowing, glowing white lines, creating a sense of depth and movement. The model name "iPhone 17 Pro Max" is clearly visible in white text, rotated vertically on the screen. The visible frame of the device has a distinct reddish-brown or copper hue. In the upper right portion of the image, an energy efficiency label is partially visible. The label prominently features the text "ENERG" and displays a standard European Union energy rating scale with colored bars ranging from A (green) to G (red). Further details on the label include "iPhone 17 Pro Max," "Apple," and "53h 0min," likely indicating battery performance or usage time. Transparent acrylic shelves or display elements are visible in the background, reinforcing the retail environment. The lighting suggests an indoor setting.

Sofia witness captures Apple store visit

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GVH

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Thu, Apr 23, 2026, 04:20 PM

Sofia, Bulgaria

42.65700, 23.31600

A smartphone, identified as an "iPhone 17 Pro Max," is prominently displayed in a retail store setting in Sofia, Bulgaria. The phone lies horizontally on a white surface, its screen activated to show…read more

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