The video begins with a close-up of a person's hands as they unwrap a light blue paper from a white box. The box is a rectangular shape with text and a barcode visible on the side. As the paper is removed, the top of the box is revealed, showing the word "iPhone" printed on it, along with an image of a phone. In the background, out of focus, is a bouquet of flowers with green leaves and blue blossoms. The hands continue to pull the paper away from the box, completely revealing the iPhone box. The surface beneath the box and flowers appears to be a grey, textured material.