The video begins with a group of people gathered outside a store, some entering and exiting as someone shouts. The camera then quickly pans towards a fountain and a gathering of protestors holding signs that read "Abolish the Fur Trade" and "Pellicce" (meaning fur in Italian). Some also hold images of animals. The protestors are standing behind banners with similar slogans, suggesting a demonstration against the fur industry. There are several bystanders observing the protest. The scene takes place in a European-style city square with cafes and buildings in the background.