The video shows three young children coloring on large printed coloring sheets at a Faber-Castell display in what appears to be a store. The display features the Faber-Castell logo at the top, with the phrase "since 1761" underneath. The children are sitting on small, pink plastic chairs and are using a variety of colorful markers to fill in the cartoon drawings on the paper. The drawings include a princess, a fox, a castle, hearts, clouds, a turtle, a knight on a horse, and other whimsical designs. There are small white tables next to each child holding boxes filled with more markers. The walls of the display are red.